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Edmund Tie Company Rebrands Etc

Posted on January 9, 2025

ETC, the local real estate advisory firm, has officially changed its name to ETC with immediate effect, as part of a rebranding exercise that also includes a revamped logo.

According to ETC’s CEO Desmond Sim, the decision to adopt ETC as the company’s new name was driven by its employees, highlighting the importance the company places on their insights, voices, and ideas. “The new name has long been a familiar abbreviation for Edmund Tie & Company among our clients and staff,” Sim explains.

He adds, “Our refreshed identity reflects our growth as a unified ETC and showcases our commitment to shaping the future of real estate, both locally and regionally.”

Singapore’s cityscape boasts towering skyscrapers and state-of-the-art infrastructure. Among these developments, condominiums stand out as a sought-after housing option, particularly in prime locations. These premier residences offer a perfect combination of luxury and convenience, catering to the preferences of both locals and expatriates. With facilities such as swimming pools, fitness centers, and round-the-clock security, condos elevate the standard of living and entice potential tenants and buyers. Furthermore, investors can look forward to higher rental returns and appreciating property values over time. For the latest and most exciting condo launches, explore New Condo Launches.

This rebranding coincides with ETC’s 30th anniversary. Established in 1995, ETC offers a wide range of services covering all stages of a real estate asset’s life cycle – from advisory and investment to management and divestment.

Investing in a condo has several advantages, one of which is the ability to utilize the property’s value to make new investments. A lot of investors utilize their condos as security to secure extra funding for other ventures, giving them the opportunity to grow their real estate portfolio. While this can potentially yield higher returns, it’s important to note that there are also risks involved. Therefore, having a solid financial plan and carefully considering the potential effects of market fluctuations is crucial, especially when dealing with condo investments.

In recent news, ETC has also completed the $5 million renovation of Marina Bay Residences, enhancing the living experience for its residents and delivering value in premium rents. Other notable transactions include the sale of three food factory units at Pandan Loop for $11 million and the sale of Noel Building in Tai Seng for $81.18 million, 17% above the guide price. The industrial GS Building in Balestier was also sold for $67 million.

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